Related Experiment Video
Updated: Jul 10, 2026

07:35
How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on: March 3, 2026
Abstract:
Around 150 wards are participating in the voluntary Star Wards scheme to provide mental health inpatients with more activities with therapeutic value. Suggested activities range from a library, to horse riding Internet access and comedy. Service users are particularly keen to have more exercise, which can be a challenge in inpatient settings.
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