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Related Experiment Videos

Chocolate craving and liking.

P Rozin1, E Levine, C Stoess

  • 1Department of Psychology, University of Pennsylvania, Philadelphia 19104-6196.

Appetite
|December 1, 1991
PubMed
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Women frequently crave chocolate, especially during their menstrual cycle. This craving is primarily sensory, not linked to addiction or pharmacological effects, and is stronger in females than males.

Area of Science:

  • Neuroscience
  • Psychology
  • Food Science

Background:

  • Chocolate is a widely consumed and enjoyed food product globally.
  • Understanding the drivers of food preference and craving is crucial for public health and marketing.
  • Previous research suggests potential links between chocolate consumption and mood, hormones, and sensory properties.

Purpose of the Study:

  • To investigate the liking and craving patterns for chocolate in a young adult and parental population.
  • To explore the relationship between chocolate craving and cravings for sweets.
  • To identify potential correlations between chocolate preference and demographic factors, including gender and the perimenstrual period.

Main Methods:

  • Survey administered to 249 University of Pennsylvania undergraduates and 319 of their parents.

Related Experiment Videos

  • Questions focused on liking and craving for chocolate and related substances.
  • Data analyzed for correlations with gender, age groups, and menstrual cycle timing.

    • Main Results:

    • Chocolate was highly liked across all groups, with significantly stronger liking reported by females.
    • Chocolate was the most craved food among females, with nearly half experiencing cravings, often peaking perimenstrually.
    • No significant correlation was found between parent and child chocolate liking or craving; sensory properties appear to be the primary driver.

    Conclusions:

    • Chocolate craving in females, particularly during the perimenstrual period, is distinct from general sweet cravings.
    • The motivation for chocolate preference is predominantly sensory, driven by taste, texture, and aroma.
    • Little evidence supports addiction or pharmacological effects as primary drivers of chocolate liking.