Impact of price hike on bread consumption in Egypt

The aim of this study is to investigate the impact of price hike on bread consumption pattern. A purposive sample of 300 families was selected to represent low, middle and high income families. Bread consumption pattern was investigated including purchase of balady and french bread, daily percapita share from each type, number of left over loaves, methods of handling excess bread and consumers suggestions to improve bread quality. The data was collected over two phases, in the first phase the price of a loaf of bread was 2 P.T. The follow up data was collected after the price of a loaf of bread was increased to 5 P.T. The result show that balady bread was more frequently purchased by low income families, while french bread was consumed at a relatively higher rate by high income families particularly during the second phase of the study. The increase in the price of bread did not have any effect on the quantity purchased or on the number of left over loaves. However, the results show that there was a limited reduction in the quantity of bread wasted. The majority of the sample families accepted the present price of bread. However when given the choice, they preferred to reduce the weight of a loaf rather than increasing the price.