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Related Concept Videos

Clinical Trials01:16

Clinical Trials

Clinical trials are prospective experimental studies conducted on humans to determine the safety and efficacy of treatments, drugs, diet methods, and medical devices. Using statistics in clinical trials enables researchers to derive reasonable and accurate conclusions from the collected data, allowing them to make wise decisions in uncertain situations. In medical research, statistical methods are crucial for preventing errors and bias.
There are four phases in a clinical trial. A phase one...
Clinical Trials: Overview01:11

Clinical Trials: Overview

Clinical development focuses on how the drug will interact with the human body and encompasses four key phases of clinical trials, each serving a specific purpose in assessing the safety and effectiveness of new drugs. These phases overlap and build upon one another. Phase I involves a small group of healthy volunteers (typically 20-80 individuals) or, in cases where significant toxicity is expected, patients with the targeted disease, such as cancer or AIDS. The volunteers are tested for...
Preclinical Development: Overview01:28

Preclinical Development: Overview

Preclinical development consists of a series of tests that ensure the safety and efficacy of a new therapeutic compound before it is tested in humans. There are four main phases to this process. First, safety pharmacology tests are conducted to ensure the drug does not produce any acutely harmful effects. These tests examine parameters such as bronchoconstriction, cardiac dysrhythmias, blood pressure changes, and ataxia. Next, preliminary toxicological testing is performed to determine the...
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches01:23

Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches

Biopharmaceutical studies constitute a vital field aiming to enhance drug delivery methods and refine therapeutic approaches, drawing upon diverse interdisciplinary knowledge. In research methodologies, the choice between controlled and non-controlled studies significantly influences the study's reliability and accuracy.
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast, controlled...
Case Studies01:22

Case Studies

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it.
Drug Administration and Therapy Phases: Overview01:26

Drug Administration and Therapy Phases: Overview

Drugs, the chemical agents used in diagnosing, treating, or preventing diseases, undergo a four-phase process of development: pharmaceutic, pharmacokinetics, pharmacodynamics, and therapeutic.
The pharmaceutical phase focuses on leveraging the physicochemical properties of the drug to design and manufacture an effective product. Variants include orally administered tablets or capsules, topical creams or ointments, and parenteral-delivery solutions or emulsions.
The pharmacokinetic phase...

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Related Experiment Video

Updated: Jul 10, 2026

A Clinical Trial Assessing the Safety, Efficacy, and Delivery of Olive-Oil-Based Three-Chamber Bags for Parenteral Nutrition
04:53

A Clinical Trial Assessing the Safety, Efficacy, and Delivery of Olive-Oil-Based Three-Chamber Bags for Parenteral Nutrition

Published on: September 20, 2019

Marketing and clinical trials: a case study.

David Francis1, Ian Roberts, Diana R Elbourne

  • 1Centre for Research and Innovation Management, Brighton, UK. dlf@brighton.ac.uk

Trials
|November 22, 2007
PubMed
Summary

Publicly funded clinical trials need effective marketing strategies for successful patient recruitment. Implementing a structured assessment framework based on 12 key factors can enhance trial performance and outcomes.

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Area of Science:

  • Clinical Research Management
  • Healthcare Marketing
  • Trial Operations

Background:

  • Publicly funded clinical trials demand significant resources.
  • Effective patient recruitment is crucial for trial success.
  • Rigorous methodology and strong management, including marketing, are essential.

Purpose of the Study:

  • To develop a structured assessment framework for clinical trial marketing.
  • To identify key factors influencing the success of clinical trial marketing and sales.
  • To enhance the management and performance of clinical trials through strategic marketing.

Main Methods:

  • Analysis of management studies.
  • Case analysis of the Medical Research Council's CRASH trial.
  • Development of a 12-factor reference model for marketing activities.

Main Results:

  • Clinical trials require buy-in from various stakeholders.
  • Marketing strategies are necessary for trial success.
  • The CRASH trial case study informed the identified success factors.

Conclusions:

  • Routine consideration of these 12 factors can improve future clinical trial performance.
  • Integrating marketing principles enhances trial management.
  • A structured approach to marketing is vital for optimizing clinical trial outcomes.