Capturing conceptual implicit memory: the time it takes to produce an association

Kathleen L Hourihan1, Coln M MacLeod

  • 1Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada. klhourih@watarts.uwaterloo.ca

Memory & Cognition
|November 24, 2007
PubMed
Summary

This study introduces a refined conceptual implicit memory test. Findings show that how information is encoded significantly impacts memory recall, even without conscious recollection.

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