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Critical factors for assessing service quality of online pharmacies: a research framework
Binshan Lin1, Chang-tseh Hsieh
1College of Business Administration, Louisiana State University, Shreveport 71115, USA. blin@lsus.edu
Abstract:
There is a rapid growth of research on the online pharmacy and applications of the internet to pharmaceutical services. Increased data access to the general public has given rise to a class of sophisticated pharmaceutical consumers. With experienced and sophisticated consumers, rendering quality service is a key for online pharmacies. This paper identifies several key dimensions of service quality with a research framework for guiding online pharmacy systems' development and evaluation.
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