Recruiting and retaining young people as voluntary blood donors

Reasons for predonation deferral of young potential donors and prospects of recruiting and retaining young people (age 18-29) as voluntary blood donors were studied.

Three different sources of data were analysed: (i) the subsequent donation history of 2057 donors who started their donation career at the Blood Bank of Oslo (BBO) in 1999, age and gender of all new donors accepted for donation at BBO in 2004 was retrieved from electronic data files; (ii) data on reasons for predonation deferral, age and gender of all deferred prospect donors at BBO in 2004 was obtained from original screening questionnaires; and (iii) results from a national telephone survey of the general population's attitudes regarding blood donation, conducted in 2005.

Twenty-five per cent of the first-time donors recruited in 1999 remained active in 2005, but the percentage was higher among older than younger donors. Change of residency was the most frequent reason for termination of donation among young donors. Young prospect donors were more frequently than older ones deferred for lifestyle-related reasons. Prospect donors older than 30 years were more frequently deferred for health-related reasons. A large proportion (57.7%) of young adults reported a favourable attitude towards becoming blood donors. Lack of a personal request (not being asked) was the most frequently reported reason for not giving blood among young people with no donation record. Only a minor proportion of young non-donors considered themselves disqualified from donating blood due to health status.

Lifestyle-related eligibility criteria and changes of residency pose problems for recruitment and retention of young donors. However, a large proportion of young adults state that they are able and willing to donate blood; therefore, the prospects of recruiting young people as voluntary blood donors seem generally positive.