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Interaction between Phonological and Semantic Processes in Visual Word Recognition using Electrophysiology

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Unconscious auditory information can prime visual word processing: a process-dissociation procedure study.

Dominique Lamy¹, Liad Mudrik, Leon Y Deouell

¹Department of Psychology, Tel Aviv University, Ramat-Aviv, PO Box 39040, Tel Aviv 69978, Israel. domi@post.tau.ac.il

Consciousness and Cognition

|December 19, 2007

Summary

Unconscious auditory information can prime visual perception, demonstrating cross-modal priming. This research shows sensory information integration without conscious awareness is symmetrical.

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Area of Science:

Cognitive Psychology
Neuroscience
Perception

Background:

The influence of unconscious information on performance across sensory modalities is debated.
Previous studies documented unconscious visual priming on auditory tasks, but not the reverse.
Prior research on cross-modal priming had potential confounds with conscious processes.

Purpose of the Study:

To investigate unconscious cross-modal priming from auditory to visual stimuli.
To determine if auditory information perceived without awareness can influence visual performance.
To assess the symmetry of cross-modal integration between auditory and visual senses.

Main Methods:

Utilized the process-dissociation procedure to differentiate conscious and unconscious perception.
Employed degraded auditory and visual primes.
Measured performance on a visual fragment-completion task.

Main Results:

Demonstrated significant unconscious cross-modal priming from auditory primes to visual targets.
The magnitude of auditory-visual priming was comparable to visual-visual priming.
Unconscious auditory priming significantly impacted visual fragment completion.

Conclusions:

Cross-modal integration between auditory and visual information is more symmetrical than previously understood.
Unconscious perception facilitates cross-modal priming.
Conscious mediation is not required for auditory-visual cross-modal priming.