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Navigating pitfalls of web-based survey development and administration
1Mayo Clinic Libraries, Rochester, MN 55905, USA. littleton.dawn@mayo.edu
Medical Reference Services Quarterly
|December 19, 2007
Summary
Web-based surveys are increasingly used for library user research. This paper offers guidance on survey development, administration, and best practices for effective online data collection.
Area of Science:
- Library and Information Science
- Survey Methodology
- Web-based Research
Background:
- The proliferation of low-cost, web-based platforms has led to a significant increase in the distribution of surveys.
- Libraries are increasingly utilizing these online tools to gather data on user demographics and behaviors.
- Effective survey administration is crucial for obtaining reliable data in the digital age.
Purpose of the Study:
- To provide a comprehensive overview of survey administration for library research.
- To offer guidelines for decision-making during the survey development process.
- To clarify best practices for conducting survey research using web-based delivery methods.
Main Methods:
- Literature review of survey administration history and best practices.
- Analysis of decision-making factors in survey design.
- Discussion of web-based survey delivery considerations.
- Clarification of sampling techniques (probability and non-probability) and privacy issues.
Main Results:
- Identified key historical trends in survey administration.
- Outlined essential guidelines for effective survey development.
- Provided best practices for web-based survey implementation.
- Addressed critical considerations regarding sampling and user privacy.
Conclusions:
- Web-based surveys offer a scalable and cost-effective method for library user research.
- Adherence to best practices in survey design and administration is vital for data validity.
- Understanding sampling methods and privacy concerns enhances the ethical and scientific rigor of online surveys.
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