Attentional control and reflexive orienting to gaze and arrow cues

A wealth of data indicate that central spatially nonpredictive eyes and arrows trigger very similar reflexive spatial orienting, although the effects of eyes may be more strongly reflexive (e.g., Friesen, Ristic, & Kingstone, 2004). Pratt and Hommel (2003) recently reported that the orienting effect for arrows is sensitive to arbitrary cue-target color contingencies; for example, an attentional orienting effect for blue colored arrows is evident only for blue targets. We reasoned that if the orienting effect elicited by eye direction is more strongly reflexive than the orienting effect elicited by arrow direction, it follows that eyes, unlike arrows, may trigger orienting effects that generalize across congruent and incongruent cue-target color contingencies. Replicating Pratt and Hommel (2003), we found that the reflexive attention effect elicited by arrows is specific to color-congruent target stimuli. The attention effect triggered by eyes, however, generalizes across color-congruent and color-incongruent target stimuli. These data support the hypothesis that eye direction and arrow direction trigger similar reflexive shifts in spatial attention, but that the attention effect triggered by eye direction is more strongly reflexive.