The interference effect of men's handling of muscular action figures on a lexical decision task

It has been shown in previous work [Action figures and men. Sex Roles 53, 877-885] that male participants who handled extremely muscular action figures had lower body esteem than those who did not handle action figures or a Ken doll. However, the internal mechanisms that dictated this effect are unclear. Therefore, the current study extended this previous work by having male participants handle action figures of varying muscularity and completing a lexical decision task with target words that consisted of both positive and negative body words and feeling words in order to determine if males would be primed to think negatively about their bodies and self or if positive thoughts about their bodies and self would be interfered with. The results show that those participants who handled the extremely muscular action figures responded significantly more slowly to feeling positive words (e.g., content, confident) and marginally more slowly to body positive words (e.g., muscle, bicep) than those who did not handle any action figures. Overall, this suggests that the interference of positive words, not the priming of negative words, is the internal mechanism that produces the decreased body image satisfaction after exposure to muscular stimuli. Implications and future research are discussed.