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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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The relationship between television advertising, children's viewing and their requests to Father Christmas

Karen J Pine1, Penny Wilson, Avril S Nash

  • 1University of Hertfordshire, College Lane, Hatfield, Herts, AL10 9AB, United Kingdom. k.j.pine@herts.ac.uk

Journal of Developmental and Behavioral Pediatrics : JDBP
|December 20, 2007
PubMed
Abstract

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