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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Consumer awareness and attitudes related to new potential reduced-exposure tobacco products

Mark Parascandola1, Ami L Hurd, Erik Augustson

  • 1Tobacco Control Research Branch, National Cancer Institute, 6130 Executive Blvd, Room 4039, Bethesda, MD 20892-7337, USA. paramark@mail.nih.gov

American Journal of Health Behavior
|December 21, 2007
PubMed
Abstract

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