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Sticky knowledge: a possible model for investigating implementation in healthcare contexts
Glyn Elwyn1, Mark Taubert, Jenny Kowalczuk
1Department of Primary Care and Public Health, School of Medicine, Cardiff University, Neuadd Meirionydd, Heath Park, Cardiff, UK. elwyng@cardiff.ac.uk
Implementing evidence-based practice in healthcare is challenging due to knowledge transfer barriers. Szulanski's sticky knowledge model effectively identifies factors hindering the adoption of new medical knowledge in primary care settings.
Area of Science:
- Healthcare Management
- Knowledge Management
- Evidence-Based Practice Implementation
Background:
- A significant gap exists between healthcare evidence and practice.
- Organizational change in healthcare is difficult, mirroring challenges in other sectors.
- Knowledge management is an emerging but critical area in healthcare.
Purpose of the Study:
- To explore the applicability of a conceptual model for knowledge transfer to evidence-based practice implementation in healthcare.
- To adapt business knowledge management theories for healthcare settings.
Main Methods:
- Applied the 'sticky knowledge' model, integrating communication theory and knowledge transfer milestones.
- Utilized a hypothetical primary care scenario focused on improving palliative care services.
- Analyzed knowledge transfer through a doctor's experience across two primary care posts.
Main Results:
- Szulanski's sticky knowledge model factors were applicable to primary care knowledge implementation challenges.
- Identified key factors: causal ambiguity, knowledge credibility, source/recipient motivation, absorptive/retentive capacity, organizational context, and relationship quality.
- Demonstrated the model's utility in understanding barriers to new knowledge adoption.
Conclusions:
- Knowledge transfer factors significantly influence the success or failure of implementing new practices in healthcare.
- Further empirical research is needed to validate these findings within diverse healthcare contexts.
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