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Related Experiment Video

Updated: Jul 8, 2026

How to Create and Use Binocular Rivalry

How to Create and Use Binocular Rivalry

Published on: November 10, 2010

Simple rules for making alliances work.

Jonathan Hughes¹, Jeff Weiss

¹Vantage Partners, Boston-Based Management Consulting Firm, USA. jhughes@vantagepartners.com

Harvard Business Review

|December 28, 2007

Summary

This summary is machine-generated.

Corporate alliances are increasingly common but often fail. New principles emphasize collaboration, shared metrics, leveraging differences, fostering behavior, and internal stakeholder management to improve success rates.

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Last Updated: Jul 8, 2026

How to Create and Use Binocular Rivalry

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Published on: November 10, 2010

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

Area of Science:

Business Strategy
Organizational Behavior

Background:

Corporate alliances are rapidly increasing, contributing significantly to company revenue.
A high failure rate (60-70%) suggests current alliance management strategies are incomplete.

Purpose of the Study:

To present five principles for enhancing corporate alliance management.
To address the shortcomings of conventional alliance management advice.

Main Methods:

Analysis of two decades of experience with corporate alliances.
Development of five core principles for alliance management.

Main Results:

Companies adopting these principles show significantly improved alliance success rates.
Case examples demonstrate successful implementation of alliance relationship launches and progress measurement.

Conclusions:

Conventional alliance management advice is insufficient.
The five principles offer a complementary framework to improve alliance outcomes by focusing on collaboration and relationship dynamics.