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Related Experiment Video

Updated: Jul 8, 2026

Brain Morphology of Cannabis Users With or Without Psychosis: A Pilot MRI Study

Brain Morphology of Cannabis Users With or Without Psychosis: A Pilot MRI Study

Published on: August 18, 2020

An empirical assessment of generational differences in basic human values.

Sean T Lyons¹, Linda Duxbury, Christopher Higgins

¹Gerald Schwartz School of Business and Information Systems, St. Francis Xavier University, Antigonish, Nova Scotia, Canada B2G 2W5. slyons@stfx.ca

Psychological Reports

|January 8, 2008

Summary

Generational differences in human values were analyzed. Millennials and Gen Xers prioritized Self-enhancement and Openness to Change over older generations, who valued Self-transcendence and Conservation.

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Last Updated: Jul 8, 2026

Brain Morphology of Cannabis Users With or Without Psychosis: A Pilot MRI Study

Brain Morphology of Cannabis Users With or Without Psychosis: A Pilot MRI Study

Published on: August 18, 2020

Area of Science:

Social Psychology
Generational Studies

Background:

Human values are fundamental guiding principles that influence behavior and attitudes.
Generational cohorts, shaped by distinct historical and social contexts, may exhibit differing value systems.

Purpose of the Study:

To examine generational differences in human values using the Schwartz Value Survey.
To test hypotheses regarding value priorities across four generations: Matures, Baby Boomers, Generation X, and Millennials.

Main Methods:

Utilized the Schwartz Value Survey to measure individual value priorities.
Analyzed data from a combined sample of 1,194 Canadian knowledge workers and undergraduate business students.
Employed statistical methods to compare value profiles across generational cohorts.

Main Results:

Generational hypotheses were largely supported, indicating distinct value patterns.
Significant differences emerged between Millennials and Generation X regarding Openness to Change and Self-enhancement.
Older generations (Matures, Baby Boomers) showed higher endorsement of Self-transcendence and Conservation values.

Conclusions:

Generation is a significant factor in understanding variations in social values.
The study highlights evolving value landscapes across different age cohorts.
Findings underscore the importance of considering generational perspectives in social and organizational research.