Related Experiment Video
Updated: Jul 8, 2026

E-Patient Counseling Trial (E-PACO): Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy
Published on: August 1, 2019
Patients' beliefs and preferences regarding doctors' medication recommendations
Sarah L Goff1, Kathleen M Mazor, Vanessa Meterko
1Meyers Primary Care Institute, Worcester, MA 0199, USA. Sarah.goff@bhs.org
Patient preferences on how doctors prescribe medication influence adherence. Understanding patient beliefs about doctor-industry relationships and treatment choices is key to improving medication adherence.
Area of Science:
- Health Services Research
- Patient Adherence Studies
- Medical Decision-Making
Background:
- Significant medication non-adherence affects 20-50% of patients.
- Patient acceptance of prescriptions is crucial for adherence.
- Limited understanding exists regarding patient beliefs on medication prescribing.
Purpose of the Study:
- To investigate patient beliefs and preferences concerning medication prescribing.
- To identify factors influencing medication adherence based on patient perspectives.
Main Methods:
- Fifty health plan members participated in in-depth telephone interviews.
- Participants responded to questions after listening to a doctor-patient prescribing vignette.
- Thematic analysis was used to identify key beliefs and preferences.
Main Results:
- Patient views on prescribing centered on doctor-patient relationships, external influences, and professional expertise.
- Concerns were raised about pharmaceutical industry influence on prescribing.
- Participants often believed a single "best" medication exists for most conditions.
Conclusions:
- Patient beliefs and preferences about prescribing may impact medication adherence.
- Further research is needed on how pharmaceutical relationships affect trust and adherence.
- Investigating patient-doctor discussions on treatment equipoise is warranted.
Related Concept Videos
Factors Affecting Drug Response: Overview
Drug Abuse and Addiction: Pharmacological Phenomena
Drug Dosing: Geriatric Patients
Drug Therapy
Antianxiety Medications
Dosage Regimen: Individualization
The Placebo Effect