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WV Walks: replication with expanded reach.

Bill Reger-Nash1, Adrian Bauman, Linda Cooper

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Summary
This summary is machine-generated.

The WV Walks campaign successfully increased physical activity in adults by promoting walking. This community-wide intervention demonstrated a significant shift towards active lifestyles in a rural West Virginia population.

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Area of Science:

  • Public Health
  • Health Promotion
  • Behavioral Science

Background:

  • Community-wide campaigns can effectively promote physical activity.
  • Replicating successful interventions is crucial for validating public health strategies.
  • The Wheeling Walks campaign provided a successful model for promoting physical activity.

Purpose of the Study:

  • To replicate the Wheeling Walks campaign methodology in a new community.
  • To assess the effectiveness of a social marketing intervention on physical activity.
  • To evaluate the generalizability of the Wheeling Walks intervention to other rural communities.

Main Methods:

  • A social marketing intervention targeting insufficiently active adults aged 40-65.
  • Utilized participatory planning, an 8-week mass media campaign, and policy/environmental changes.
  • Employed pre- and post-intervention telephone surveys in intervention and comparison regions.

Main Results:

  • Maximal message awareness achieved in the intervention region.
  • Significant increase in walking behavior: 12% shift from inactive to active.
  • Policy and environmental changes were observed, supporting behavior change.

Conclusions:

  • The WV Walks campaign successfully replicated the positive effects of the Wheeling Walks intervention.
  • The findings suggest the intervention is generalizable to similar rural communities.
  • Community-wide physical activity interventions can lead to measurable improvements in population health.