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Related Experiment Video

Updated: Jul 7, 2026

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

Collective preferences in strategic decisions.

Jo Rose1, Andrew M Colman

  • 1School of Education and Lifelong Learning, University of Exeter, Exeter EX1 2LU, United Kingdom. J.R.Rose@exeter.ac.uk

Psychological Reports
|February 1, 2008
PubMed
Summary

This study found that people exhibit collective preferences, favoring group outcomes over individual gains, especially when prompted. These findings support team reasoning theories and demonstrate empirical evidence for collective payoff maximization.

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The HoneyComb Paradigm for Research on Collective Human Behavior
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Published on: January 19, 2019

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Last Updated: Jul 7, 2026

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

The HoneyComb Paradigm for Research on Collective Human Behavior
06:48

The HoneyComb Paradigm for Research on Collective Human Behavior

Published on: January 19, 2019

Area of Science:

  • Behavioral Economics
  • Social Psychology
  • Game Theory

Background:

  • Team reasoning theories propose individuals may prioritize collective utility over individual gain in certain strategic situations.
  • Empirical validation of these collective preferences is crucial for understanding decision-making in group contexts.

Purpose of the Study:

  • To experimentally investigate the existence of collective preferences as theorized by Sugden and Bacharach.
  • To assess whether participants demonstrate a bias towards maximizing collective payoffs in strategic decision-making scenarios.

Main Methods:

  • An experiment involving 50 students (undergraduate and graduate) was conducted.
  • Participants expressed preferences on strategic decision outcomes presented in vignettes designed to elicit various social value orientations.
  • Vignettes specifically aimed to engage collective preferences, alongside individualism, altruism, competitiveness, and equality seeking.

Main Results:

  • Preferences were significantly biased towards maximizing collective payoffs in vignettes designed for collective preferences.
  • This bias towards collective payoff maximization was less frequent in vignettes targeting other social value orientations.
  • Respondents consistently provided team-reasoning explanations for their collective-oriented preferences.

Conclusions:

  • The study provides empirical evidence supporting the existence of collective preferences.
  • Findings lend support to the core assumptions of team reasoning theories in behavioral economics and social psychology.
  • The results indicate that individuals can be motivated by collective utility maximization in strategic interactions.