Divided attention modulates semantic activation: evidence from a nonletter-level prime task

Research has recently shown that semantic activation is modulated in proportion to the amount of attention required for letter-level processing of the prime (the attention modulation hypothesis; Smith, Bentin, & Spalek, 2001). In this study, we examined this hypothesis with an auditory divided-attention task. Participants were asked to decide whether the pitch of a probe tone presented with the prime word was higher or lower than the basic tone presented with the fixation cross. Their target task was lexical decision to the target word. Experiment 1 showed that semantic priming was modulated by the amount of attentional resources. Moreover, in Experiment 2, this modulation was also found in a situation that eliminated the possibility of participants' response strategies. Yet, Experiment 3 showed repetition priming to be unaffected. These results support an amended attention modulation hypothesis in which modulation is not limited to letter-level processing.