Stimulating revolutionary science with mega-cash prizes
Related Experiment Video
Updated: Jul 7, 2026

Scalable Fluidic Injector Arrays for Viral Targeting of Intact 3-D Brain Circuits
Published on: January 21, 2010
Abstract:
We argue that the most ambitious science is intrinsically riskier science, more likely to fail. It is almost always a safer career strategy for the best scientists to seek to extend knowledge more modestly and to build incrementally on existing ideas and methods. Therefore, higher rewards for success are a necessary incentive to encourage top scientists to work on the most important scientific problems, ones where the solution has potentially revolutionary implications. We suggest that mega-cash prizes (measured in tens of millions of dollars) are a suitable reward for those individuals (or institutions) whose work has triggered radically new directions in science.
Related Concept Videos
Competition
Randomized Experiments
Simple randomization
Simple...
Creative Thinking
Divergent thinking is the...
Radicals
The Scientific Method
The Scientific Method

