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Is low-nicotine Marlboro snus really snus?
Jonathan Foulds1, Helena Furberg
1University of Medicine and Dentistry of New Jersey-School of Public Health, Tobacco Dependence Program, 317 George Street, Suite 210, New Brunswick, NJ 08901, USA. fouldsja@umdnj.edu
Swedish snus is a safer alternative to smoking, but Marlboro snus delivers significantly less nicotine. This may prevent smokers from switching to this smokeless tobacco product.
Area of Science:
- Tobacco Harm Reduction
- Smokeless Tobacco Products
- Nicotine Delivery Systems
Background:
- Swedish snus is a low-nitrosamine, moist smokeless tobacco with high nicotine delivery, considered 90% less harmful than smoked tobacco.
- In Sweden, snus use is prevalent among men, with a quarter of former male smokers switching to snus.
- Multinational manufacturers are introducing snus-like products globally, including in the United States.
Purpose of the Study:
- To compare and contrast Swedish snus with Philip Morris' Marlboro snus.
- To investigate the potential reasons behind Marlboro snus' intentionally low nicotine delivery.
- To recommend a standardized definition for the term "snus".
Main Methods:
- Comparative analysis of Swedish snus and Marlboro snus characteristics.
- Evaluation of nicotine delivery, moisture content, and pH levels.
- Speculative analysis of product design and market strategy.
Main Results:
- Marlboro snus exhibits lower moisture content and pH compared to Swedish snus.
- Marlboro snus demonstrates significantly lower nicotine delivery.
- This low nicotine delivery may impede smokers' ability to switch from cigarettes.
Conclusions:
- Philip Morris' Marlboro snus differs substantially from traditional Swedish snus, particularly in nicotine delivery.
- The design of Marlboro snus may not effectively satisfy nicotine cravings, hindering cessation.
- The term "snus" should be reserved for moist, low-toxin, medium/high nicotine delivery smokeless tobacco products similar to Swedish brands.
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