Using direct mail to prompt smokers to call a quitline

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Richard J O'Connor1, Shannon M Carlin-Menter, Paula B Celestino

  • 1Department of Health Behavior, Division of Cancer Prevention and Population Sciences, Roswell Park Cancer Institute, in Buffalo, New York, USA. Richard.Oconnor@roswellpark.org

Health Promotion Practice
|March 1, 2008
PubMed

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