Implicit and explicit prejudice toward overweight and average-weight men and women: testing their correspondence and...

The authors examined prejudice toward overweight men and women. Participants (N = 76) indicated their perceptions, attitudes, behavioral intentions, and implicit associations toward an average-weight or overweight man or woman. Results indicated the presence of explicit and implicit antifat prejudice, with male participants showing greater negativity toward overweight targets. Analyses of covariance indicated that overweight targets received greater derogation than did their average-weight counterparts, regardless, for the most part, of the target's gender. With one exception, no significant relations emerged between explicit and implicit measures of weight bias. The authors discuss limitations of the study and implications for future research.