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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Smoking in a popular German television crime series 1985-2004

Reiner Hanewinkel1, Gudrun Wiborg

  • 1Institute for Therapy and Health Research, IFT-Nord, Düsternbrooker Weg 2, 24105 Kiel, Germany. hanewinkel@ift-nord.de

Preventive Medicine
|March 11, 2008
PubMed
Abstract

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