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An implicit non-self-report measure of attitudes to speeding: development and validation
Julie Hatfield1, Ralston Fernandes, Gavin Faunce
1NSW Injury Risk Management Research Centre, The University of NSW, Sydney 2052, Australia. j.hatfield@unsw.edu.au
Accident; Analysis and Prevention
|March 11, 2008
Summary
This study developed a new Implicit Association Test (IAT) to measure attitudes toward speeding. The speed-related IAT effectively assessed negative attitudes, offering a bias-free alternative to self-report measures in road safety research.
Area of Science:
- Psychology
- Traffic Safety
- Behavioral Science
Background:
- Speeding is a significant cause of road trauma.
- Attitudes towards speeding are believed to influence driving behavior.
- Self-report measures for attitudes are prone to bias.
Purpose of the Study:
- To develop and validate an Implicit Association Test (IAT) for measuring attitudes towards speeding.
- To assess the reliability of the IAT compared to traditional self-report methods.
- To explore the relationship between implicit attitudes, self-reported attitudes, and actual driving behavior.
Main Methods:
- Development and implementation of a speed-related Implicit Association Test (IAT).
- Participants completed the IAT and a questionnaire on attitudes and behaviors.
- Driving simulator tasks were used to observe speeding behavior.
- Analysis of reaction times in the IAT to infer implicit attitudes.
Main Results:
- The developed speed-related IAT indicated predominantly negative attitudes towards speeding.
- IAT results showed consistency with self-reported attitudes and observed driving behaviors.
- The IAT demonstrated potential as a valid measure for implicit attitudes in road safety.
Conclusions:
- The speed-related IAT is a valid tool for measuring implicit attitudes towards speeding.
- This method offers a valuable alternative to self-report measures, reducing potential biases.
- The IAT can enhance the accuracy of road safety research by providing deeper insights into driver attitudes.
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