Age differences in choice satisfaction: a positivity effect in decision making

The authors tested the possibility that older adults show a positivity effect in decision making, by giving younger and older adults the opportunity to choose 1 of 4 products and by examining the participants' satisfaction with their choice. The authors considered whether requiring participants to explicitly evaluate the options before making a choice has an effect on age differences in choice satisfaction. Older adults in the evaluation condition listed more positive and fewer negative attributes than did younger adults and were more satisfied with their decisions than were younger adults. There were no age differences among those who did not evaluate options. This evaluation-dependent elevation of satisfaction among older adults was still present when participants were contacted 2 weeks after the experiment. Age did not influence the accuracy with which participants predicted how their satisfaction would change over time.