Consumers' perceptions and opinions of sports injuries: an exploratory empirical study

Millions of individuals in the United States play some sports or are involved in strenuous physical activities on a regular basis. Unfortunately, many suffer injuries due to these activities. The authors devised this study to determine consumers' perceptions and opinions associated with the injuries that they or someone they know sustained. The results of this study are beneficial to health professionals involved in preventive and rehabilitative medicine as well as sports-related protective-gear marketers.