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A recruiting failure turned success.

Alexis J Hure1, Roger Smith, Clare E Collins

  • 1Nutrition and Dietetics, School of Health Sciences, The University of Newcastle, Callaghan, NSW, Australia. Alexis.Hure@newcastle.edu.au

BMC Health Services Research
|March 28, 2008
PubMed
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Recruiting pregnant women for nutrition studies is challenging. Rebranding and refining recruitment methods significantly improved participation rates from 10% to 61% in the Women and Their Children's Health Study.

Area of Science:

  • Public Health
  • Nutrition Research
  • Clinical Study Recruitment

Background:

  • An initial attempt to recruit child-bearing women for the Assessment Before Children Develop Obesity Study, a nutrition-focused research initiative, proved unsuccessful.
  • The study aimed to follow women and children previously enrolled in the Mathematical Model of Pregnancy Study.

Purpose of the Study:

  • To describe the challenges encountered during the recruitment of child-bearing women for a nutrition research study.
  • To share knowledge gained from an unsuccessful recruitment approach.
  • To offer effective strategies for improving participant response rates in health research.

Main Methods:

  • Initial recruitment for the Assessment Before Children Develop Obesity Study yielded a low response rate (10%) within six weeks.

Related Experiment Videos

  • A comprehensive review of recruitment methodology and participant materials was conducted.
  • Expert advice and literature on public health campaign design were consulted to refine the recruitment strategy.

    • Main Results:

    • The Assessment Before Children Develop Obesity Study was merged with the Mathematical Model of Pregnancy Study, forming the Women and Their Children's Health Study.
    • Participant consent rates significantly improved from 10% and 35% to 61% after methodological and material revisions.
    • Successful recruitment for the integrated study continues, demonstrating the effectiveness of the revised approach.

    Conclusions:

    • Sharing experiences from recruitment challenges can help other researchers avoid similar issues.
    • Modifications to study name, recruitment methods, and information materials are crucial for enhancing participation.
    • The revised strategies offer a pathway to improving response rates in health and nutrition research.