Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Reason and Intuition01:37

Reason and Intuition

5.9K
The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
5.9K
Decision Making: P-value Method01:09

Decision Making: P-value Method

5.8K
The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can...
5.8K
Lobes of the Cerebrum01:22

Lobes of the Cerebrum

5.6K
The cerebral cortex, a critical structure of the brain, is intricately divided into two hemispheres, each consisting of four distinct lobes: occipital, temporal, frontal, and parietal. These lobes function cooperatively to regulate various cognitive and sensory functions, forming the basis of our complex neural capabilities.
Frontal lobe
The frontal lobes, located behind the forehead, are the command center of our brain, controlling personality, intelligence, and voluntary muscle movements....
5.6K
Decision Making01:20

Decision Making

1.1K
Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
1.1K
Role of Cerebellum and Prefrontal Cortex in Memory01:14

Role of Cerebellum and Prefrontal Cortex in Memory

1.5K
The cerebellum, while traditionally associated with motor control, also plays a crucial role in memory, particularly in procedural memory, which involves learning motor tasks that become automatic through repetition. For example, studies have shown that when the cerebellum is damaged, individuals or animals lose the ability to learn conditioned motor responses, such as the conditioned eye-blink response in classical conditioning experiments with rabbits. This study demonstrates the...
1.5K
Counterfactual Thinking01:19

Counterfactual Thinking

432
Counterfactual thinking is a cognitive process wherein individuals mentally reconstruct alternative versions of past events, often beginning with “what if” or “if only.” This reflective mechanism plays a significant role in shaping emotional experiences and guiding future behavior. Though typically triggered by unfavorable or unexpected outcomes, counterfactual thinking can also emerge in mundane, everyday decisions and experiences, revealing its deep entrenchment in...
432

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Interpretable abstractions of artificial neural networks predict behavior and neural activity during human information gathering.

Nature neuroscience·2026
Same author

An abstract relational map emerges in the human medial prefrontal cortex with consolidation.

Current biology : CB·2026
Same author

Neural signatures of model-based and model-free reinforcement learning across prefrontal cortex and striatum.

eLife·2026
Same author

Low-intensity focused ultrasound to human amygdala reveals a causal role in ambiguous emotion processing and alters local and network activity.

Neuron·2026
Same author

Computational origins of cortical brain circuits for social cognition.

Nature reviews. Neuroscience·2026
Same author

Activity in human dorsal raphe nucleus signals changes in behavioural policy.

Nature communications·2026
Same journal

Connectomic evidence that ordered activity drives neuromuscular network formation.

Nature neuroscience·2026
Same journal

Noninvasive decoding of typed sentences from human brain activity.

Nature neuroscience·2026
Same journal

Striatal control of amygdalar acetylcholine release during salience-associated processing.

Nature neuroscience·2026
Same journal

Mitochondrial stress response drives microglial senescence.

Nature neuroscience·2026
Same journal

Conditioned accumbal dopamine transients forecast individual preference for drug versus natural rewards and compulsive behavior.

Nature neuroscience·2026
Same journal

The mitochondrial unfolded protein response in human microglia disrupts neuronal-glial communication and promotes senescence.

Nature neuroscience·2026
See all related articles

Related Experiment Video

Updated: Apr 28, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

11.6K

Choice, uncertainty and value in prefrontal and cingulate cortex.

Matthew F S Rushworth1, Timothy E J Behrens

  • 1Department of Experimental Psychology and Centre for Functional MRI of the Brain, John Radcliffe Hospital, University of Oxford, South Parks Road, Oxford OX1 3UD, UK. matthew.rushworth@psy.ox.ac.uk

Nature Neuroscience
|March 28, 2008
PubMed
Summary
This summary is machine-generated.

Reinforcement learning models explain choices using striatum and dopamine. However, decision-making involves broader brain regions like the prefrontal cortex, considering reward uncertainty and action costs.

More Related Videos

Investigating the Function of Deep Cortical and Subcortical Structures Using Stereotactic Electroencephalography: Lessons from the Anterior Cingulate Cortex
09:00

Investigating the Function of Deep Cortical and Subcortical Structures Using Stereotactic Electroencephalography: Lessons from the Anterior Cingulate Cortex

Published on: April 15, 2015

12.1K
Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
13:20

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance

Published on: December 5, 2025

1.4K

Related Experiment Videos

Last Updated: Apr 28, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

11.6K
Investigating the Function of Deep Cortical and Subcortical Structures Using Stereotactic Electroencephalography: Lessons from the Anterior Cingulate Cortex
09:00

Investigating the Function of Deep Cortical and Subcortical Structures Using Stereotactic Electroencephalography: Lessons from the Anterior Cingulate Cortex

Published on: April 15, 2015

12.1K
Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
13:20

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance

Published on: December 5, 2025

1.4K

Area of Science:

  • Neuroscience
  • Cognitive Science
  • Computational Neuroscience

Background:

  • Reinforcement learning models focusing on the striatum and dopamine successfully predict animal and human choices.
  • Reward expectation and reward prediction error signals are crucial for decision-making.
  • These signals are not limited to subcortical areas but extend to prefrontal and cingulate cortex.

Purpose of the Study:

  • To investigate the neural basis of decision-making beyond traditional reinforcement learning models.
  • To explore the role of prefrontal and cingulate cortex in integrating various factors influencing choices.
  • To understand how reward uncertainty, information value, and action costs impact decision processes.

Main Methods:

  • Computational modeling of reinforcement learning.
  • Neuroimaging techniques (e.g., fMRI) to observe brain activity during decision tasks.
  • Behavioral experiments to assess choices under varying conditions.

Main Results:

  • Reward expectation and prediction error signals are represented in both striatal and cortical regions.
  • Prefrontal and cingulate cortex activity correlates with the integration of reward uncertainty, information value, and action costs.
  • These cortical regions play a significant role in modulating choices based on factors beyond immediate reward magnitude.

Conclusions:

  • Decision-making is a complex process involving distributed neural circuits, not solely the striatum and dopamine system.
  • Prefrontal and cingulate cortex are critical for integrating cognitive factors like uncertainty and cost into value-based choices.
  • A more comprehensive model of decision-making must account for these broader neural and cognitive influences.