Branding of vascular surgery

Bruce A Perler1

  • 1Division of Vascular Surgery, Department of Surgery, The Johns Hopkins Hospital, Baltimore, Maryland 21287-8611, USA. bperler@jhmi.edu

Summary

Primary care physicians (PCPs) often refer peripheral vascular disease patients to cardiologists over vascular surgeons, despite positive experiences with vascular specialists. Educating PCPs on comprehensive vascular care is key to increasing referrals.

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