Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

The Placebo Effect01:54

The Placebo Effect

The placebo effect occurs when people's expectations or beliefs influence or determine their experience in a given situation. In other words, simply expecting something to happen can actually make it happen.
Blind Procedures02:07

Blind Procedures

Ideally, the people who observe and record the children’s behavior are unaware of who was assigned to the experimental or control group, in order to control for experimenter bias. Experimenter bias refers to the possibility that a researcher’s expectations might skew the results of the study. Remember, conducting an experiment requires a lot of planning, and the people involved in the research project have a vested interest in supporting their hypotheses. If the observers knew which child was...
Blinding01:11

Blinding

Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.
Classical Conditioning in Daily Life01:17

Classical Conditioning in Daily Life

Classical conditioning, a fundamental principle of associative learning, explains various phenomena observed in daily life, such as fear development, the placebo effect, taste aversion, and drug habituation. These applications demonstrate the profound impact of associative learning on human behavior and physiological responses.
John B. Watson and Rosalie Rayner famously demonstrated the development of fear through classical conditioning in their experiment with Little Albert. They paired the...
Pharmaceutical Equivalents01:26

Pharmaceutical Equivalents

As defined by regulatory standards, pharmaceutical equivalents require generic drug products to have identical dosage forms and chemically identical active pharmaceutical ingredients (APIs). They must adhere to compendial or applicable standards for potency, content uniformity, disintegration times, and dissolution rates. In the case of modified-release dosage forms, variations in drug content are permissible as long as the delivered amount remains consistent with the innovator drug product.
Pharmaceutical Alternatives: Stability-Related Therapeutic Nonequivalence01:22

Pharmaceutical Alternatives: Stability-Related Therapeutic Nonequivalence

Generic intravenous (IV) drugs are considered bioequivalent to their branded counterparts due to their 100% bioavailability upon administration. However, variations in stability among different drug products can significantly influence their therapeutic performance, even if they are pharmaceutically equivalent.Cefuroxime, a prophylactic antimicrobial, is often used as a single-dose IV injection for patients undergoing coronary artery bypass grafting surgery. A 3 g dose typically provides...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Psychosocial interventions indicate prolonged survival in cancer patients in a systematic review, meta-analysis, and multiverse meta-analysis of randomized controlled trials.

Communications psychology·2026
Same author

Social media impact and smartwatch monitoring: Prevalence and early markers of PTSD and anxiety following mass traumatic events.

PLOS mental health·2026
Same author

Accelerated recovery using magnesium ibogaine: characterizing the subjective experience of its rapid healing from neuropsychiatric disorders.

Npj mental health research·2026
Same author

Stanford neuromodulation therapy for treatment-resistant depression: a randomized controlled trial confirming efficacy, and an EEG study providing insight into mechanism of action and a potentially predictive biomarker of efficacy.

World psychiatry : official journal of the World Psychiatric Association (WPA)·2026
Same author

Effects of app delivered self hypnosis on stress management.

NPJ digital medicine·2025
Same author

Correction: Treatment of Refractory Bipolar Depression With Stereotactic Radiosurgery Targeting the Subgenual Cingulate Cortex.

Cureus·2025

Related Experiment Video

Updated: Jul 6, 2026

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants
08:50

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants

Published on: December 14, 2014

What is the placebo worth?

David Spiegel, Anne Harrington

    BMJ (Clinical Research Ed.)
    |April 9, 2008
    PubMed
    Summary

    No abstract available in PubMed .

    More Related Videos

    Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
    11:51

    Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

    Published on: March 2, 2011

    Reinstatement of Drug-seeking in Mice Using the Conditioned Place Preference Paradigm
    08:29

    Reinstatement of Drug-seeking in Mice Using the Conditioned Place Preference Paradigm

    Published on: June 7, 2018

    Related Experiment Videos

    Last Updated: Jul 6, 2026

    How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants
    08:50

    How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants

    Published on: December 14, 2014

    Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
    11:51

    Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

    Published on: March 2, 2011

    Reinstatement of Drug-seeking in Mice Using the Conditioned Place Preference Paradigm
    08:29

    Reinstatement of Drug-seeking in Mice Using the Conditioned Place Preference Paradigm

    Published on: June 7, 2018