Monitoring eye movements to investigate the picture superiority effect in spatial memory

Spatial memory is usually better for iconic than for verbal material. Our aim was to assess whether such effect is related to the way iconic and verbal targets are viewed when people have to memorize their locations. Eye movements were recorded while participants memorized the locations of images or words. Images received fewer, but longer, gazes than words. Longer gazes on images might reflect greater attention devoted to images due to their higher sensorial distinctiveness and/or generation with images of an additional phonological code beyond the visual code immediately available. We found that words were scanned mainly from left to right while a more heterogeneous scanning strategy characterized encoding of images. This suggests that iconic configurations tend to be maintained as global integrated representations in which all the item/location pairs are simultaneously present whilst verbal configurations are maintained through more sequential processes.