Related Experiment Video

Updated: Jul 5, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

[Tangibles as predictors of customer satisfaction in sports services]

Miguel A Mañas Rodríguez1, Guadalupe Giménez Guerrero, José María Muyor Rodríguez

  • 1Universidad de Almería, Almería, Spain. marodrig@ual.es

Psicothema
|April 17, 2008
PubMed

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