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Related Experiment Video

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Phytotherapic compounds: the consumer-pharmacist relationship.

Marco Bacchini¹, Laura Cuzzolin, Thomas Camerlengo

¹Pharmacists' Association, Verona, Italy.

|April 22, 2008

Summary

Consumer use of herbal products is rising in Italy, with many perceiving them as safe and effective. Pharmacists provide better information on herbal uses than on potential drug interactions or adverse effects.

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Area of Science:

Pharmacology and Phytotherapy
Consumer Health Behaviors

Background:

Pharmacists are crucial for educating consumers about natural products and their risks, especially concerning interactions with conventional medications.
The increasing popularity of phytotherapy necessitates an evaluation of the quality of pharmacist counseling in this area.

Purpose of the Study:

To investigate the quality of self-care counseling provided by pharmacists regarding phytotherapy.
To assess consumer perceptions of herbal products and their interactions with conventional drugs.

Main Methods:

A survey was conducted in 23 Italian pharmacies between November 2006 and April 2007.
Trained pharmacists interviewed 1420 consumers purchasing herbal products using a pre-structured questionnaire.
The questionnaire gathered data on demographics, reasons for use, product knowledge, healthcare provider communication, satisfaction, and concurrent drug use.

Main Results:

Herbal product use is increasing in Italy, with 12% of consumers purchasing for the first time.
Consumers perceive phytotherapy as effective for health promotion, wellness, and disease management, and safer than conventional drugs.
Pharmacists demonstrated higher accuracy in answering questions about herbal medicine uses compared to drug interactions, adverse effects, and precautions.

Conclusions:

The study highlights a growing trend in herbal product consumption and positive consumer perceptions of phytotherapy.
Pharmacist counseling quality varies, with a notable gap in knowledge regarding potential risks and interactions of herbal medicines.
Further training for pharmacists on the comprehensive safety aspects of phytotherapy is recommended to ensure optimal patient care.