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Are internet cafés gendered spaces?
Yi-Chung Hsu1, Ophelia Lih-Jiun Chuang
1National Dong Hwa University, Graduate Institute of Tourism and Recreation Management, Taiwan, Republic of China. ychsu@mail.ndhu.edu.tw
Males showed greater intention and behavior regarding internet café visits due to less social pressure and higher perceived control compared to females. Past behavior significantly influenced these outcomes.
Area of Science:
- Social Sciences
- Psychology
- Media Studies
Background:
- Internet cafés are social spaces with evolving usage patterns.
- Understanding gender dynamics in technology adoption is crucial.
- Previous research has not fully explored gender differences in internet café patronage.
Purpose of the Study:
- To investigate gender disparities in the intention and behavior of university students visiting internet cafés.
- To identify factors influencing these differences, including social pressure, attitudes, and perceived control.
Main Methods:
- A quantitative study was conducted with university students.
- Surveys assessed social pressure, attitudes, perceived control, past behavior, intention, and actual behavior related to internet café visits.
- Statistical analyses were used to compare male and female responses and identify predictors.
Main Results:
- Males reported significantly lower social pressure and more positive attitudes towards internet cafés than females.
- Males exhibited higher perceptions of control, greater past behavior, stronger intention, and more frequent behavior regarding internet café visits.
- Past behavior emerged as the most significant predictor of both intention and behavior.
Conclusions:
- Internet cafés may be perceived as masculine gaming environments, contributing to gendered usage patterns.
- Despite differences in influencing factors, the underlying behavioral patterns for visiting internet cafés were similar between male and female students.
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