Stereotype priming in face recognition: interactions between semantic and visual information in face encoding
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Updated: Jul 5, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
Published on: April 12, 2018
Peter J Hills1, Michael B Lewis, R C Honey
1Department of Psychology, Anglia Ruskin University, Broad Street, Cambridge CB1 1PT, UK. peter.hills@anglia.ac.uk
Abstract:
The accuracy with which previously unfamiliar faces are recognised is increased by the presentation of a stereotype-congruent occupation label [Klatzky, R. L., Martin, G. L., & Kane, R. A. (1982a). Semantic interpretation effects on memory for faces. Memory & Cognition, 10, 195-206; Klatzky, R. L., Martin, G. L., & Kane, R. A. (1982b). Influence of social-category activation on processing of visual information. Social Cognition, 1, 95-109]. For example, providing the label 'criminal' both during encoding and test improves recognition for previously unfamiliar faces that look like the stereotypical criminal. Experiments 1 and 2 both replicate this effect and show that the label exerts its influence during the encoding of stereotypical faces and has little influence at test. These findings indicate that semantic information that is congruent with novel stereotypical faces facilitates their encoding.
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