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Fast food perceptions: a pilot study of college students in Spain and the United States
1Department of Psychology, McDaniel College, 2 College Hill Westminster, MD 21157, USA.
Abstract:
Comparing survey data of college students from Spain and the United States provides insight into how perceptions about fast food are culture and gender-specific. More American college males (61%) considered value (amount of food for the money) to be a priority than did other respondents (35%) and relatively few American college males (29%) cited nutritional status as important (versus 60% of other college respondents). Convenience of fast food is more important to Americans (69%) than Spaniards (48%) while more Spanish college students (49%) than Americans (18%) objected to the proliferation of fast food establishments in their own countries.
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