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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Perceived effectiveness of tobacco countermarketing advertisements among young adults

Rebecca Murphy-Hoefer1, Andrew Hyland, Cheryl Higbee

  • 1Department of Communication, Kennesaw State University, Kennesaw, GA 30144, USA. rmurph27@kennesaw.edu

American Journal of Health Behavior
|April 30, 2008
PubMed
Abstract

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