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Going online: experiences with a web survey
Elizabeth Kalucy1, Ann-Louise Hordacre, Simon Patterson
1Primary Health Care Research and Information Service, Flinders University, Adelaide, SA, Australia.
Summary
Converting a compulsory organizational survey from email to online format improved data quality and reduced respondent burden. The new system was user-friendly, though some users found dynamic features challenging, highlighting the need for user support.
Area of Science:
- Organizational Psychology
- Information Systems
- Survey Methodology
Background:
- Traditional email-based surveys often face challenges with data quality and respondent engagement.
- Converting to an online format aims to enhance efficiency and user experience.
Purpose of the Study:
- To detail the process and lessons learned from transitioning a comprehensive organizational survey from email to an online platform.
- To evaluate the impact of the online survey on data quality, respondent burden, and user satisfaction.
Main Methods:
- A case study approach was used to document the conversion process.
- Key considerations included system usability, security, and accessibility.
- The online system featured simultaneous multi-user access, progress indicators, and data validation.
Main Results:
- Approximately 75% of user feedback was positive or neutral, with many finding the online survey user-friendly and preferable.
- Positive outcomes included streamlined administration and reduced time for data checking and correction.
- Negative feedback primarily concerned difficulties with expanding and collapsing question features.
Conclusions:
- The online survey conversion successfully improved data quality and reduced respondent burden.
- While largely successful, user adaptation to new technology varies, necessitating ongoing support.
- Future implementations should address specific usability challenges identified by users.
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