Related Experiment Video
Updated: Jul 5, 2026

The Emotional Stroop Task: Assessing Cognitive Performance under Exposure to Emotional Content
Published on: June 29, 2016
Emotional and persuasive perception of fonts
1New York University, Department of Applied Psychology, NY 10003-6674, USA. sam.juni@nyu.edu
Abstract:
The aim of this study was to explore the latent affective and persuasive meaning attributed to text when appearing in two commonly used fonts. Two satirical readings were selected from the New York Times. These readings (one addressing government issues, the other education policy) were each printed in Times New Roman and Arial fonts of the same size and presented in randomized order to 102 university students, who ranked the readings on a number of adjective descriptors. Analysis showed that satirical readings in Times New Roman were perceived as more funny and angry than those in Arial, the combination of emotional perception which is congruent with the definition of satire. This apparent interaction of font type with emotional qualities of text has implications for marketing, advertising, and the persuasive literature.
More Related Videos
05:36Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention
Published on: November 16, 2017
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
Related Concept Videos
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Framing Effects
Routes of Persuasion
Introducing Social Perception
Subliminal Perception
First Impression