Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Video

Updated: Jul 5, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

Attention rivalry under irrelevant audiovisual stimulation.

Ting Feng1, Yihong Qiu, Yisheng Zhu

  • 1Department of Biomedical Engineering, Shanghai Jiao Tong University, Shanghai 200240, People's Republic of China.

Neuroscience Letters
|May 17, 2008
PubMed
Summary

This study reveals vision dominates attention rivalry during audiovisual interactions. The brain prioritizes visual information, suppressing irrelevant auditory stimuli early in processing.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Spatial Effects of Electrode Configurations and Source Depth in EEG Source Localization: Implications for Concurrent Noninvasive Brain Stimulation With HD-EEG.

IEEE transactions on neural systems and rehabilitation engineering : a publication of the IEEE Engineering in Medicine and Biology Society·2026
Same author

Diffusion correction of Beer-Lambert law in visible light optical coherence tomography for retinal vessels.

Medical & biological engineering & computing·2026
Same author

Label-free intraoperative imaging of hemodynamics using deep learning.

Biomedical optics express·2026
Same author

Human Motion Recognition for Adaptive Deep Brain Stimulation Using a Head-mounted Triaxial Accelerometer.

Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE Engineering in Medicine and Biology Society. Annual International Conference·2025
Same author

Periodic and Aperiodic Neural Responses to Transcranial Focused Ultrasound Stimulation: An EEG Investigation.

Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE Engineering in Medicine and Biology Society. Annual International Conference·2025
Same author

Immediate Modulations of Cheek Acupuncture on Brain Oscillations and Connectivity in Individuals With Chronic Pain.

IEEE transactions on neural systems and rehabilitation engineering : a publication of the IEEE Engineering in Medicine and Biology Society·2025

Area of Science:

  • Cognitive Neuroscience
  • Auditory Perception
  • Visual Perception

Background:

  • Audiovisual integration enhances perception, but attention rivalry remains understudied.
  • Investigating attention rivalry is crucial for understanding multisensory interactions.

Purpose of the Study:

  • To investigate attention rivalry under irrelevant audiovisual stimulation.
  • To test the hypothesis of a vision-dominated rivalry model.
  • To analyze the neural mechanisms using event-related potentials (ERPs).

Main Methods:

  • Utilized a bi- or unimodal audiovisual stimulation paradigm.
  • Recorded event-related potentials (ERPs) and behavioral responses.
  • Analyzed P200 and P300 component amplitudes and latencies.

More Related Videos

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm
12:12

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Published on: May 14, 2014

Related Experiment Videos

Last Updated: Jul 5, 2026

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
08:45

A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets

Published on: December 5, 2014

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm
12:12

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Published on: May 14, 2014

Main Results:

  • Enhanced central P300 amplitude for visual targets indicated greater cognitive resource allocation to vision.
  • Significant frontal P200 amplitude for non-target auditory stimuli suggested auditory processing suppression.
  • ERPs and behavioral data supported a vision-dominated attention rivalry model.

Conclusions:

  • Audiovisual attention rivalry occurs early, within 300ms of stimulus onset.
  • The brain actively suppresses irrelevant auditory information during competing audiovisual stimuli.
  • Findings suggest attention shifting and redirection underlie early audiovisual rivalry.