Influence of cosmetics on emotional, autonomous, endocrinological, and immune reactions

Recent findings indicate that cosmetics increase positive valence of emotions and thereby influence the autonomous nerve system. Other studies showed the effects of emotions on the endocrinological and the immune system. Based on this preliminary conclusion, the aim of the present study was to prove whether cosmetics are able to decrease the level of the stress hormone cortisol and strengthen the immune system. Four slides of made up or unvarnished women each, integrated in another 16 slides each of equivalent valence and arousal, were presented to 60 women. During stimulus presentation, subjective (valence), autonomous (heart rate), endocrinological (salivary cortisol) as well as immunological reactions [secretory immunoglobulin A (sIgA)] were recorded. As expected subjective ratings concerning the slides of made up women reported more positive valence than those concerning unvarnished women. Furthermore, heart rate decreased under presentation of made up women, which indicates the positive influence of these slides on the autonomous nerve system. Furthermore, in half of the volunteers a decrease of cortisol and an increase of sIgA level while presenting the made up women was measurable in contrast to the presentation of unvarnished women. Maybe this is due to a short presentation time and the endocrinological as well as the immune system can be hardly influenced that quick. Another explanation could be that the volunteers were in part so called psychophysiological non-responders who show no reaction to emotional stimuli in the endocrinological and the immune system. It has to be considered that only the influence of visual stimuli and not the influence of social care (e.g. positive statements of other, etc.), which is normally connected with the use of cosmetics, was assessed, so that these delineated positive results show the lower limit of cosmetic effects.