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Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE

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Silence and table manners: when environments activate norms.

Janneke F Joly¹, Diederik A Stapel, Siegwart M Lindenberg

¹University of Groningen.

Personality & Social Psychology Bulletin

|May 22, 2008

Summary

Environments become more relevant for social norms when they are goal-relevant or humanized. This increases perceived norm importance and intention to conform, even for unrelated norms.

Area of Science:

Social Psychology
Environmental Psychology
Behavioral Science

Background:

Social norms guide behavior within specific environments.
The psychological relevance of these norms can be influenced by environmental cues.

Purpose of the Study:

To investigate the conditions that increase the relevance of environment-specific social norms.
To examine how goal relevance and humanization of environments affect norm perception and conformity.

Main Methods:

Two studies were conducted, manipulating environmental goal relevance and humanization.
Participants' perceptions of norm importance and intentions to conform were measured.

Main Results:

Goal-relevant environments significantly increased the perceived importance of social norms.

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Humanized environments also enhanced norm relevance and conformity intentions.

These effects extended beyond norms directly related to the studied environments.

Conclusions:

Environmental goal relevance and humanization are key factors in activating social norms.
Understanding these factors can inform strategies for promoting norm adherence in various settings.
The influence of environmental cues on social norm perception is broad and impactful.