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Conjoint analysis: using a market-based research model for healthcare decision making
1Loewenberg School of Nursing, University of Memphis, Tennessee 38152, USA. mele@memphis.edu
Nursing Research
|May 23, 2008
Summary
Conjoint analysis, a market research tool, can help nurses conduct interdisciplinary research and develop patient-centered treatments. This method aids in understanding preferences for healthcare decisions and resource allocation.
Area of Science:
- Healthcare Research
- Nursing Science
- Health Economics
Background:
- Conjoint analysis is a long-standing market research technique used for predicting consumer preferences.
- Its application has expanded to healthcare, aiding in treatment preference determination, resource allocation, and willingness-to-pay assessments.
Purpose of the Study:
- To elucidate the conjoint analysis methodology.
- To explore its beneficial applications within nursing research.
Main Methods:
- The conjoint analysis methodology is detailed.
- Examples from healthcare and business literature, along with practical experience, illustrate its use.
Main Results:
- Conjoint analysis provides a framework for understanding complex preferences.
- It has been successfully applied in various fields to inform decision-making.
Conclusions:
- Conjoint analysis and discrete choice modeling offer solutions for nursing challenges.
- These methods can support increased interdisciplinary research, evidence-based practice, patient-centered care, and revised nursing education.
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