An investigation of time course of category and semantic priming

Low semantically similar exemplars in a category demonstrate the category-priming effect through priming of the category (i.e., exemplar-category-exemplar), whereas high semantically similar exemplars in the same category demonstrate the semantic-priming effect (i.e., direct activation of one high semantically similar exemplar by another). The author asked whether the category- and semantic-priming effects are based on a common memory process. She examined this question by testing the time courses of category- and semantic-priming effects. She tested participants on either category- or semantic-priming paradigm at 2 different time intervals (6 min and 42 min) by using a lexical decision task using exemplars from categories. Results showed that the time course of category priming was different from that of semantic priming. The author concludes that these 2 priming effects are based on 2 separate memory processes.