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BJ Spitler: geriatric care management pioneer
1Health Care Administration Program, California State University Long Beach, 1250 Bellflower Boulevard, Long Beach, CA 90840, USA. jfrates@csulb.edu
Abstract:
The late BJ Curry Spitler pioneered a new geriatric care management business model that combined care management with home health services and emphasized high levels of training and professionalism for all members of the caregiving team. After working with BJ to write a marketing plan emphasizing quality, I learned to appreciate what she did when my mother needed "assisted living at home" services from the firm. Thanks to BJ Curry Spitler and her vision of helping seniors age in place, more elders are able to remain independent in their own homes with dignity and safety, and peace of mind for their families.
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