Reduced constituent category application in surprising combinations

In a previous study (R. R. C. Hutter & R. J. Crisp, 2005), the authors suggested that one way in which perceivers resolve the dilemma of shared membership of incongruent category combinations is by generating emergent attributes. However, the authors also found evidence that a corresponding process of reduced constituent facilitation occurs. In the present research, the authors aimed to isolate this phenomenon using a response-time methodology. Participants were exposed to subliminal unsurprising or surprising gender-occupation category-combination primes. The authors observed facilitation in overall response times on a subsequent lexical decision task to constituent attributes when the combination primed was unsurprising compared with surprising, but only for female and not for male combinations. The authors suggest that perceivers reduce their application of constituent attributes when processing surprising versus unsurprising combinations.