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Prime-time television exposure to high priority school-aged social-developmental issues
Sherrie Suzuki1, Davin Itano, Loren G Yamamoto
1Department of Pediatrics, University of Hawai'i John A. Burns School of Medicine, Kapi'olani Medical Center for Women and Children, Honolulu, HI 96826, USA.
Hawaii Medical Journal
|June 3, 2008
Summary
Prime-time TV frequently exposes children to violence, sex, and alcohol. This study quantifies these exposures, providing crucial data for educators and parents to address critical health and social development issues.
Area of Science:
- Media Studies
- Child Development
- Public Health
Background:
- Children and adolescents are significantly exposed to various social behaviors via prime-time television.
- Understanding this exposure is crucial for targeted interventions by stakeholders.
Purpose of the Study:
- To quantify the types and frequency of social behaviors presented during children's prime-time television viewing.
- To provide data for educators, health professionals, and parents to address critical issues impacting youth.
Main Methods:
- Recorded prime-time television programming (7 PM - 10 PM HST) daily for two weeks in July 2005.
- Analyzed recordings to identify and quantify social behaviors of interest, including references to sex, drugs, tobacco, alcohol, and violence/crime.
Main Results:
- On average, per hour per network, violence/crime was referenced 6.0 times, alcohol 2.4 times, and sex 1.8 times.
- Advocacy messages for healthy behaviors (exercise, anti-drug, anti-smoking) appeared infrequently (0.1-0.2 times per hour).
Conclusions:
- Prime-time television content presents frequent exposures to behaviors critical to child and adolescent health and social development.
- Educators, health professionals, and parents need to be aware of these exposures to guide young viewers effectively.
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