A paper-format group performance test for measuring the implicit association of target concepts
Related Experiment Video
Updated: Jul 4, 2026

A Naturalistic Setup for Presenting Real People and Live Actions in Experimental Psychology and Cognitive Neuroscience Studies
Published on: August 4, 2023
Kazuo Mori1, Akitoshi Uchida, Rika Imada
1Tokyo University of Agriculture and Technology, Tokyo, Japan. kaz-mori@cc.tuat.ac.jp
Abstract:
We developed a paper test utilizing a mechanism for measuring implicit association similar to that used in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). The target concepts were buried among positive and negative words on a piece of paper. Examinees marked the targets as "bad" or "good" in one task and conversely in the other, along with the evaluative words. Instead of reaction times, we counted the number of words marked in 20 sec for each task. This procedure allowed group administration. We calculated the implicit measure using the difference in the average number of words marked in the task pairs. The results of a test administered to 82 undergraduates with three different targets showed significant correlations (rs = .26-.35) with the results of IAT administered to the same participants. It also showed significant reliability (rs = .56-.71). We discuss the practical usability of the test with application studies conducted in various areas.
More Related Videos
10:26Problem-Solving Before Instruction (PS-I): A Protocol for Assessment and Intervention in Students with Different Abilities
Published on: September 11, 2021
08:45A Dual Task Procedure Combined with Rapid Serial Visual Presentation to Test Attentional Blink for Nontargets
Published on: December 5, 2014
Related Concept Videos
Stereotypes, Prejudice, and Discrimination
Implicit Personality Theories
Natural and Artificial Concepts
Automatic Processing and Automatic Social Behavior
Concepts and Prototypes
The brain organizes this information using concepts, which are mental categories grouping linguistic data,...
Social Identity